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Charmin Toilet Paper Eco-Friendly Advertising

Misled by Charmin's "Eco" ads?

Consumer Protection
pending

Law Firm: Hagens Berman

Est. Recovery

$10 - $200

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About this case

Hagens Berman’s consumer and environmental protection team filed a class-action lawsuit against Procter & Gamble, alleging the company made false environmental claims about Charmin toilet paper. The complaint says P&G markets Charmin as sustainable—using statements like “helps protect forests,” “We are committed to helping keep forests as forests,” and “maintains healthy forests for generations to come”—while the multibillion-dollar company allegedly cuts boreal forest, amounting to greenwashing.

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Charmin Toilet Paper Eco-Friendly Advertising | ClassAct